I specialize in food, beverage, and CPG (consumer packaged goods) brands — from early-stage startups launching their first product to established companies expanding into new SKUs, retail channels, or markets. Most of my work is with brands that make physical products that end up on a shelf, in a cooler, or on a DTC site. My longest partnership has been with LIFEAID Beverage Company, where I've served as creative director for over four years across 10+ national product launches.

I provide creative direction and design across the full brand ecosystem. That includes packaging design, brand identity, product launch campaigns, paid and organic social creative, email design, e-commerce and landing page design, retail and point-of-sale materials, and large-scale event activations. I can lead the full creative process end-to-end or plug into your existing team to fill a specific gap.

Yes — packaging design is one of my core specialties. I've designed packaging across a wide range of beverage formats including cans, bottles, boxes, pouches, and supplement containers. My packaging work covers everything from initial creative concepting and brand positioning to final production-ready files, including dieline setup, regulatory and compliance coordination, and pre-press preparation. I've led packaging design for over 10 national product launches at LIFEAID Beverage Company across lines including FITAID Energy, FITAID Essentials, FITAID Hydrate, and more.

It depends on the project, but generally: we start with a discovery conversation to align on goals, audience, and brand direction. From there I develop initial creative concepts, we refine together through a structured feedback process, and I deliver final, production-ready assets. For packaging projects, I also coordinate with your operations or production team to ensure everything meets print and compliance requirements. I'm collaborative and communicative throughout — I don't disappear into a cave and emerge with a finished product. You'll be involved at every key decision point.

My pricing varies depending on the scope, complexity, and timeline of the project. I work on both a project basis (a defined scope with a flat fee) and on monthly retainers for brands that need ongoing creative direction and design support. I'm happy to discuss budget on an introductory call so we can figure out the right structure for your needs.

Reach out through my contact page and tell me a bit about your brand, what you're looking for, and your timeline. I'll get back to you within one to two business days to set up an introductory call.