With a successful history of clean fitness beverage products, FITAID ventured into the supplement game with a bold launch of three vitamins and three zero sugar creatine powders. The success of this launch hinged, in large part, on a creating a bold, grounded identity for the product line that communicated the premium, clean nature of the supplements and differentiated it in a market saturated with generic, sterile, and clinical feeling supplement brands. This was achieved through a minimalist approach to packaging printed on heavy-weight, soft-touch supplement bags with select spot-gloss varnishes and transparent side panels. This packaging approach was then paired with surrounding collateral focused on the Essential elements that give nature the grit and toughness emulated by top-performing athletes.

Photography: Levi Arnold