The Fresher Kombucha brand identity and packaging was developed as part of an exploration into the contemporary beverage space, where probiotic drinks continue to see major growth. Fresher is a bold take on kombucha branding — aiming to feel as vibrant, refreshing, and alive as the product itself.

The brand balances clarity and energy: a strong wordmark, clean hierarchy, and color-coded flavor cues deliver both shelf impact and consumer confidence. From typography to tone, everything is built to signal bold, vibrant living, delicious taste profiles, and a sharp, witty edge that just dares you to give it a try.